Case Studies

	Customer Since:	2006
	Annual Registrants:	1,000+
	Type of Events:	Summer camps, special events, etc.
	Website:	http://zoo.chattanooga.org

Featured Client: Chattanooga Zoo

Overview:
Located in Chattanooga, TN, the Chattanooga Zoo features animals and exhibits from around the world. The Chattanooga Zoo offers a wide range of activities including summer camps, educational programs, field trips, and special membership events.

Challenges:

• Accepted paper registrations which were re-entered into Excel
• Did use some technology but it was outdated and cumbersome
• Credit card numbers were hand-written on forms and not secure
• Credit cards had to be manually entered into a machine and checks were a hassle to receive
• Reports were made manually
• No ability to auto-bill all customers
• Either had to use online registration and management software to grow, offer fewer programs, or hire another person to handle the work

“Our board finds great value in the fact that multiple departments can benefit from Thriva’s tools. It is a great way to relay information to each other and it provides us with great statistics and data which are helpful in writing grants.”

Solution:

• After doing research, selected Thriva
• Powerful and flexible features would allow them to grow and save time
• The level of support Thriva provided to back up the service also appealed to the Chattanooga Zoo

“As we began researching online management systems, Thriva stood out because they offer a powerful product backed by great support. After working we them, we know that they are always available to answer any questions we have.”

Results:

• Accepts online registrations that automatically go into their database
• Customers almost exclusively register online saving a great deal of time while offering a more convenient service to customers
• Thriva is used across several departments which the management appreciates
• Planning on using Thriva’s tools for managing donations, memberships, educational programs, and field trips in the future
• Upsells memberships to non-member customers
• Ability to offer discounts to members
• Reports and rosters are easily and quickly created
• Confirmation emails are automatically sent to customers after registering
• Customers can now be automatically charged on a certain date
• Customers can also log into their online accounts to make payments

“Before Thriva, we only accepted paper registration forms. After our first year with Thriva, 90% of our camp registrations were accepted online. And we can now even process special event tickets and memberships online. This has saved a tremendous amount of time and allowed us to focus on revenue-generating projects rather than paperwork.”

To learn more about the Chattanooga Zoo , visit their website here.

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